In December, Lion, owned by Japan’s Kirin, opened its $60-million Little Creatures brewery and hospitality facility in Geelong. The facility incorporates historic building in the 1920s art-deco style former Valley Worsted Mill.
The hospitality centre emulates Little Creatures’ highly successful brewery-bar-restaurant facility in Fremantle, Western Australia – making it a must-visit for anyone heading down Geelong way during the holiday period.
Lion plans to brew around 1.25 million cases of beer in the, principally for east coast markets.
While craft beer accounts for a little over three per cent of Australia’s beer market, the category is growing at about 13 per cent a year. Industry sources puts Lion’s share of the market at around 50 per cent, mainly through its James Squire and Little Creatures brands. Now that’s a lion’s share, and I reckon they won’t let go of it.
Copyright © Chris Shanahan 2014
First published 15 January 2014 in the Canberra Times