A great brand confuses
It’s been a field day for wine drinkers. But Australia’s benchmark red-wine brand, I believe, has never seen such grim times. Caught in a three-way pincer of wine glut, fierce retail competition and a parent company seemingly desperate for sales, Penfolds annual ‘Bin’ wine release hit new lows in 2007. Retail prices slumped to unprecedented … Continue reading A great brand confuses