French cider makers target Australia

On 28 March, ubifrance.com – the French trade commission’s Australian website – highlighted the phenomenal growth of cider sales in Australia.

According to the site, Australia’s cider market totalled $300 million in 2011–12. The market grew at a compound growth rate averaging 19.1 per cent per annum over the previous five years and at an astonishing 35 per cent in 2011.

The article attributes much of the growth to the sheer diversity of cider styles, the growing number of brands and widespread advertising and event sponsorship.

The article points out the difference between “industrialised ciders with flavourings and added sugars to hide their defects” and suggests “real cider lovers ask for a real Australian legislation defining what cider actually is”.

The French take the opportunity to highlight the pure and natural traditional styles from Brittany and Normandy and the formation of Cider Australia to give a voice to Australian producers.

Copyright © Chris Shanahan 2012
First published 2 May 2012 in The Canberra Times

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