The increasing number of ciders reviewed simply reflects the phenomenal growth in popularity.
An Ibis World report in March estimated a $300 million market for cider in 2011–12 following compound annual growth of 19.1 per cent since 2006–07. The report said sales increased by more than 30 per cent in 2010–11 alone and predicted continued strong growth for the next five years. The increase defied wet weather, a declining beverage market and weak economic conditions
And if a Nielsen Scantrac report of February 2012 is correct, cider’s rise is accelerating. The report estimated current growth at 42.8 per cent by volume and 58 per cent by value.
Everyone’s jumping on the cider wagon, brewers included. Ibis World estimates the number of brands at 90. But this seems conservative to me. Prepare for the cider feast.
Copyright © Chris Shanahan 2012
First published 7 November 2012 in The Canberra Times