Aussie cider consumption growing 20 per cent a year

As declining overall beer consumption and rapidly increasing sales of craft beer catch the headlines, cider continues its even more rapid rise in popularity.

Based on ABS and IbisWorld figures, cider consumption appears to have grown at around 20 per cent by volume annually between 2009 and 2014, and by 13 per cent by value annually in the five years to 2015.

ABS says the volume of cider available for consumption, expressed as litres of pure alcohol, grew from 1.64 million litres in 2009 to 4.13 million litres in 2014. Assuming an average cider strength of five per-cent by volume, this equates to 32.88 million litres and 82.58 million litres of cider respectively – and an increase over the five years of 151 per cent.

IbisWord estimates total revenue from cider in 2015 at $268 million, spread over 120 businesses employing 736 people.

Copyright © Chris Shanahan 2015
First published 23 and 24 June 2015 in and the Canberra Times